Roomio · Case study
Floor plans
from a phone.
An app that turns any iPhone walkthrough into professional 2D and 3D floor plans, delivered in hours, not days.
A brand new product, taken from a blank page to a real, paying business in under six months.
The problem
A good floor plan cost a fortune.
Every listing needs a floor plan, but getting one used to be a real barrier. Capturing a home accurately meant specialist gear like Matterport, at up to $15,000 a camera. So most agents and photographers outsourced it, then waited days for results that came back inconsistent.
The opportunity was hiding in plain sight: almost everyone already carries a LiDAR scanner in their pocket. The real problem was never the hardware. It was making phone capture foolproof, and delivery reliable.
The bet
Replace a $15k camera with the phone already in your pocket.
My role
I led product design, end to end.
As the founding designer on Roomio, I owned the product from first principles. I set the strategy and the product direction, decided what to build and when, and ran the research with real agents and photographers in the field. The vision was mine to shape, and the roadmap was mine to defend.
Then I built it. The full UX and UI, the brand and the design system from scratch, and the day to day delivery alongside engineering. I also folded AI deep into my workflow, prototyping in code to validate and ship far faster than a traditional design process allows.
- Product strategy
- Vision and direction
- User research
- Design system
- AI enhancement
From the field
Research you can see.
More than 35 interviews and shadowing sessions with agents and photographers on real listings. I watched them arrive between jobs, scan rooms without looking at the screen, chase the last corner, and check a plan was delivered. Those moments rewrote the onboarding, the capture guidance and the order tracking.
The product
Scan. Order. Delivered.
A few taps of real work, and a professional plan lands in the app.
Scan the property
The agent or photographer walks the home with an iPhone. LiDAR handles every measurement, so there is no extra gear and nothing to learn.
Order in a tap
Choose 2D or 3D, standard or express, and check out with pay as you go pricing built for the way agencies actually work.
Track every job
Each scan moves through a clear status, from placed to drafting to delivered, so nobody has to chase an email for an update.
Delivered, ready to share
Finished floor and site plans land in the app within hours, downloadable and listing ready, with an amendment only a tap away.
Every screen, considered.
Brand and design system
A brand built to be trusted.
Real estate runs on credibility, so Roomio had to look established from day one. I designed the house mark, the indigo palette and the Fira Sans type system, then built the component library that keeps every screen consistent as the product grows.
Primary lockup · reversed
In the wild
The strongest signal came unprompted.
Once Roomio was live, agents and photographers started recommending it in their own communities and inboxes, without being asked. Three of those moments, exactly as they appeared. Names withheld.
The results
Zero to a real business, fast.
App Store · Australia · August 2026
150
Business apps chart
“Great UI and easy to use”
Having done floorplans for Real Estate for many years, moved from another well known app and found Roomio much better value for money, with high functionality. Above all great support when required. A must for any RE photographer doing Floorplans for their clients.
What I took away
The clearest proof of how I work.
Roomio is the sharpest example of how I like to build. Close to real users, fast from idea to shipped, and holding the craft and the business outcome to the same bar. It is also where prototyping in code stopped being an experiment and became how I design.